Territory intelligence · post-acute

You know the buildings. You do not know the numbers.

You have driven past most of them. Cavatta ranks every one by how much home health it actually generates — and tells you what to say when you walk in.

0facilities, every state
0addresses verified against the US Census
0direct numbers, switchboards flagged
0competing agencies, with volume and share
01
The way it works now

Everyone plans a week from memory.

You know the names on the windshield list. Nobody has told you what is behind them.

What you already know
  • Which buildings are out there
  • Roughly which ones are big
  • That Sandra at Fairview is hard to catch
  • Who answers at intake
  • Which accounts sent you something last month
What nobody has told you
  • Which of them actually discharges to home health — and how much
  • What their patients are sick with
  • Which agency already has it, and where that agency is weak
  • Why eleven visits have not turned into one referral
  • Which accounts are a waste of your time no matter how often you go
All of it published by CMS. None of it in your hands.
02
The territory

This is thirty miles of your market.

30 MILES 15 MILES 200 2.4k 12.2k DISCHARGES PER YEAR CLEVELAND 46 PROVIDERS IN RANGE
01 · What is out there 247

Medicare providers inside thirty miles.

31 hospitals, 178 nursing homes and 38 competing agencies inside thirty miles of Cleveland. The map plots the largest 46 at their real coordinatesCleveland Clinic alone is 12,195 discharges, 16% of everything in range.

02 · What you are working 2

Everything in red you have never entered.

Hollow rings are held by another agency — 8,283 discharges you are not seeing. Two are yours. You have driven past the rest without knowing which were worth stopping for.

03 · What is actually worth the drive 5

Sized by volume. Ordered into a route.

Each dot grows with its real Medicare discharge count. Cavatta picks the five stops worth making today, ordered into the shortest drive. The big ones are not always the good ones.

Never visited
Worked
Another agency has it
Area = Medicare volume

0

Medicare discharges inside thirty miles of Cleveland — 31 hospitals and 178 nursing homes, and 38 agencies competing for what comes out.

2.6% — an even split nobody splits it evenly

46,184 home health episodes came out of that pool last year. Split evenly, an agency gets 1,215. The agencies that get more know which buildings are worth the drive.

Every count published by CMS. Every competitor with their volume and quality. Named leadership before you walk in. And what changed this month — when a facility sells, the agency holding it loses its evaporates, and nobody else tracks it.

03
What it says

Dashboards make you the analyst.

Three insights each morning, or silence. Ask it anything in plain language.

>
04
In the lobby

Most objections in this job are true. So we do not write you a rebuttal.

Your star rating is lower. You did decline her referral. Cavatta gives you facts — and tells you when an account cannot be won by visiting.

They say"We're happy with our current agency."
Winnable slowly
They are 3.5 stars against your 4, with no weekend coverage. Do not ask her to switch. Ask to be the second call: "I'm not asking you to move anything. I'm asking to be who you call when they can't take a Friday."
They say"You're not on our preferred provider list."
Not winnable by visiting
Thirty more visits will not change this. It needs a quality submission to their post-acute committee — your owner's job, not yours. Cavatta shows the measures where you fall short, so the submission has something to argue with.
They say"Your nurse never showed up last week."
Not an objection
A complaint handled like an objection ends the account. Acknowledge without excuse. Find out. Come back in person. Then close it in writing — one email she can forward to her supervisor.

And before you walk in: "You'll hear about the referral your intake declined. Raise it first."

05
The card

She throws your card away because it is a name and a number.

She has a drawer of them and no reason to prefer yours. Hand her something she uses every week instead.

Nine of these are in a drawer. One she opens on a Thursday to see whether you can take a wound vac on Friday.

In the bin by Friday
Your name
Community liaison · your agency
A phone number she already has for nine other agencies.
Kept, and opened
Her facility's scorecard
Discharge-to-community · readmissions · county rank
Her own data, refreshed quarterly. You are the only vendor who has ever given her something she can take into a meeting.
Cavatta
Your agency · live capability
Wound careAvailable Friday
IV therapyAvailable
Weekend startsYes
Anthem MAContracted
Start of careWithin 24 hours
Updated this morning

Scan the code and this is what she gets.

Add it to her wallet and it updates itself, cannot be thrown out, and tells you when she opened it. The first engagement signal anyone here has had from a source.

Photograph the cards you are handed and you get the org chart of your territory. Two taps logs a visit. The weekly report writes itself. Every CRM here died because someone had to type into it after a day of driving.

06
For the marketer

Software bought by your boss will never ask what you earn.

Give it your base and your per-admission rate — once, privately, never visible to your agency. Every account acquires a number. What it is worth to you.

$2,400a year in bonus from Fairview. You visit it weekly.
$48an hour of your time, once you count the drive and the waiting.
$9,000the value of the three accounts you have never worked, in those same hours.
07
For the agency

Your marketers leave. The territory should not leave with them.

Every departure takes the accounts, the contacts and the reasons with it.

01
Ten minutes, not six months
Ten minutes after they open it: "Forty-three sources. Three are 61% of the volume. Your predecessor never visited eleven of the top twenty." Plus the training nobody here has — including what you may not offer.
02
Four sources, four sales
Hospitals want speed. Nursing homes discharge through a social worker, not a planner. Physicians give you four minutes. Assisted living is an economic pitch. A playbook for each.
03
And what it is costing you
Declined referrals by reason. Coverage gaps. Discharge recapture. The handoff packet, so the territory stays. And the compliance ledger nobody has.
08
Three commitments

Built for the person in the parking lot.

01

It answers. It doesn't display.

No dashboards, no saved views, nobody teaching you to navigate. You ask, or it tells you.

02

Your activity log is yours.

The agency tier shows coverage and outcomes. Never individual visit logs. Tools bought to watch people do not get opened by them.

03

No patient data. Ever.

Not a name, not a date of birth — which is why it costs $49 and not $2,000. Paste a patient into a reply and Cavatta strips it. The refusal is the feature.

09

I market home health for a living. I drive a territory in Ohio, I have been turned away at the desk, and I have spent a Sunday night writing a report nobody read.

Cavatta exists because I got tired of planning a week from memory while every number I needed sat published on a CMS website. Everything on this page is built from that data, and I use it myself.

Built by a marketer · Cleveland, Ohio
Pricing

Priced so a marketer can buy it themselves.

No demo call, no procurement, no contract. Join the list and this price is the price you keep.

Solo
$49 / month
One marketer, one territory. Yours, and it moves with you.
  • Your full territory, ranked by opportunity
  • Daily route, two-tap logging, the morning read
  • Pre-visit briefs and the objection engine
  • Your money layer — private, always
Get early access
Most agencies
Agency
$299 / month
Up to eight marketers. Coverage and outcomes — never individual logs.
  • Everything in Solo, for every seat
  • Onboarding, playbooks and the first-90-days plan
  • Coverage, gaps, handoff and the four quadrants
  • Discharge recapture and the compliance ledger
Get early access
Skilled nursing
$499 / month
The same product, pointed at admissions.
  • Hospitals and physicians as sources
  • Ranked on surgical and orthopedic volume
  • Your share of each hospital's discharges
  • Readmission positioning for penalised hospitals
Get early access
10
Before you ask

The questions people actually have.

How is this different from what my agency already pays for?
The big platforms sell claims data in a dashboard — you log in, build a view, interpret it. Cavatta gives the answer, on your phone, in the car park. And the agency tier never shows individual visit logs. That is why the tools you have now go unopened.
Where does the data come from, and how current is it?
Hospital discharges 2024, nursing home stays FY2023, agency episodes 2023, refreshed as CMS releases them. Nothing estimated, nothing scraped — and every figure carries its year, so you can defend it in a lobby.
Is any patient information involved?
None. Public aggregate data only — which is why it costs $49 rather than $2,000, and why there is no business associate agreement to negotiate. Paste a patient into a reply and it strips it.
My agency will not pay for it. Can I buy it myself?
Yes. It is less than one admission's bonus, your record is private, and it exports when you leave. A tool you buy is a tool you use.
When does it open, and what does joining commit me to?
Shortly — the data layer is built and loaded nationally. Joining commits you to nothing. One message when it opens, and this price locked for as long as you stay. No card, no call.

Every figure comes from CMS. Hospital discharges 2024, nursing home stays FY2023, agency episodes 2023. Positions geocoded against the US Census. Fee-for-service only, so Medicare-Advantage-heavy buildings are bigger than they look — and Cavatta says where. Public, and checkable by the person across the desk.

Walk in knowing more than the building does.

One message when Cavatta is ready — and this price, locked, for as long as you stay.

No list sharing. One message at launch.